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Explore the Peaceful Side of the Smokies, Townsend, Tennessee and all its local gems. A gateway into the Great Smoky Mountains National Park, Townsend has it all- Appalachian culture, Bourbon, Beer, outdoor activities and so much more. Check-in virtually using the passport at five or more participating locations and you will receive an exclusive (not able to purchase) prize. Prize must be claimed at the Townsend Visitor Center. Please make sure to claim your prize before leaving town, prize will not be mailed out.

Click here to see what’s included!

Passport to the Peaceful Side

  • Mobile exclusive
  • Instantly delivered via text and email
  • No apps to download

How this Pass Works

Step 1 - Get Your Pass

This mobile exclusive passport is a collection of curated attractions, retailers, restaurants and more and offering check ins to redeem during your visit.

Step 2 - Receive Text

Your passport will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone’s home screen for easy one-tap access.

Step 3 - Redeem

When visiting a participating business, simply present your phone to the attendant or staff member to receive a unique 4 digit PIN code so you can check in and win prizes!

Included Venues

See locations on an interactive map.

Apple Valley Mountain Village & Cafe
Visit Apple Valley Mountain Village on the Peaceful Side of the Smokies! Stop in and browse our General Store, where you will find fresh fudge hand-made daily, gourmet coffees, jams, jellies, and butters, souvenir t-shirts, home and garden decor, and so much more! Feeling hungry? Don't forget to visit Apple Valley Cafe where we're serving up generous portions with a side of Southern hospitality! Enjoy fresh garden salads, house smoked BBQ, big, juicy burgers, or a creamy milkshake. Apple Valley Mountain Village is a must stop spot on your Smoky Mountain adventure!
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Cades Cove Cellars
Nestled in the foothills of The Great Smoky Mountains in the area known as “the peaceful side of the Smokies”, Townsend, TN serves as the perfect setting for truly inspired winemaking. We chose the name Cades Cove Cellars because we are not only passionate about the award-winning wines we create, but because we are also very passionate about the beautiful area in which we work, live, and play.
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Cades Cove Jeep Outpost
We are a Jeep lifestyle store in the heart of the Great Smoky Mountains. Located on the Little River in beautiful Townsend, Tennessee.
Company Distilling

Company Distilling is located on 13.5-acres on the Little River in Townsend, TN. The Townsend greenway passes right by its location—perfect for walkers and bicyclists—and we also have ample parking for those driving to and from the Great Smoky Mountains National Park.


Just 25 miles from Gatlinburg/Pigeon Forge and 31 miles from downtown Knoxville, the Townsend location is found on the peaceful side of the Smokies. With a production area, bottle/retail shop, and bar with portfolio tastings and a signature cocktail menu, you can spend some time with your best of company in The Peaceful Side of the Smokies.


Gather Around indoors or outside on the patio area and enjoy ample seating, corn hole boards, and other activities. Grab a bite to eat and sip on whiskey and bourbon cocktails as you enjoy one of our scheduled programs, or one by at a quieter time and enjoy the sounds of nature outside. Friendly pets are welcome outside in our patio area.

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Great Smoky Mountains Heritage Center
Explore the history and culture of the Great Smoky Mountains region through our collection of historic structures, museum galleries, festivals, concerts, and more! From 10,000 years of indigenous culture to the creation of the Great Smoky Mountains National Park, the Heritage Center presents the human history of the region like no other attraction in the Smokies.
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Little Arrow Outdoor Resort
Steps away from the gateway to the Great Smoky Mountains National Park and closest resort to Cades Cove, Little Arrow invites you to take aim at adventure. Our luxurious accommodations have been thoughtfully designed with perks like wood-burning fireplaces, plush bedding, fully stocked kitchens, and more to meet your unique needs. With RV sites, cabins, glamping tents, tiny homes, airstreams, and vacation homes, escaping to your own wilderness retreat has never been easier! We are passionate about the mountains that surround us and strive to make the most of our stunning environment. From a spa-like swimming pool, and easy river access, to hiking trails, an event venue and exciting activities onsite along with other high end amenities, your visit will be full of adventure!
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Peaceful Side Social
Peaceful Side Social is Townsend's modern craft kitchen and brewery in the heart of the Smoky Mountains. Featuring fresh salads, hearty sandwiches, and sourdough pizzas, Peaceful Side Social makes our food fresh every single day. Our craft beer menu consists of 15+ taps. Don't miss our new Taco and Tequilla bar... Just opened!
Smoky Mountain Outdoor Center is Townsend's outpost for outdoor apparel, gear and local information. We carry exclusive merchandise from brands like The North Face, Chaco, Hydroflask, Kavu, Teva, and more! We are family owned and independently operated!
Smoky Mountain Sasquatch
Based in beautiful Townsend, TN. We’ve built our reputation by offering the most unique shopping experience in the Smoky Mountains. Home to America’s Smallest Big Store. No trip to the Smoky Mountains would be complete without an unforgettable, one-of-a-kind experience to Smoky Mountain Sasquatch.
The Abbey at the Heartland Chapel
Family friendly taproom with large patio on the river. Pizzas, subs, sandwiches, salads, BBQ. Friday night rib special. Live music on the weekends. Local favorite!
The Chocolate B'ar of Townsend
Handmade candies, coffees, cakes and cookies as well as ice cream.
The Dancing Bean
The Dancing Bean Coffee House is located on the Peaceful Side of the Smokies and is serving up fresh, in-house roasted coffee every day.
Towns End Coffee Co
Your adventure begins at Towns End, a coffee house and gift shop with a full espresso bar, cold brew coffee, refreshing iced teas and light brunch on the go. Come eat, sip and shop!
Townsend Mercantile Co
Specialty Gift Shop & Home Decor
Tula Blu Events
MASSAGE SERVICES ON THE PEACEFUL SIDE OF THE SMOKIES Tula Blu is a 1959 vintage Airstream that's been completely restored and renewed and is now a space designed to do the same for you. Come relax & unwind as you enjoy your time on the Peaceful Side of the Smokies. Our dedicated team of massage therapists works with you to address your areas of stress & tension to evoke a greater sense of ease in how you move and feel. •Tula Blu is located in Townsend at Little Arrow Outdoor Resort. •A Little Arrow stay is not required for services. •Available for private parties, celebrations & group events.
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Vee Hollow Mountain Bike Trails
Located in Townsend, this 14-mile trail network is exciting and fun for all ages and abilities. With four distinct zones for riding, everyone can find an experience tailored to them. From the skills area to the jump trails, and up to the mountain trails, Vee Hollow is the kind of place where you can pedal into nature, find adventure, and progress your mountain bike skills as far as you want to go.
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